Maximize your Sales Collateral – Recently I was asked to speak at a women’s conference, at the end of my session I could present my ‘offer’. But I was asked, what type of discount are you giving our attendees? Discount, I thought, hmm well, I don’t discount my rates. “Rather than discount”, I said, “I include bonuses, aka added value.” It’s an old sales story, but lowering your rates will not sell more product. Reducing rates is simply a lazy form of marketing. It’s gen… http://ow.ly/BmcB506iNj3
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