5 Tips for Highly Successful Trade Shows – Trade shows are often one of the most major expenses of a sales department’s budget. Not only do you have the hard costs associated with the trade show such as exhibit fees, trade show booth, travel expenses, but you have the preliminary fees such as pre-show prospecting campaigns, appointment invitations, printed collateral etc. With so much money in the game, it’s important to generate a strong ROI from your trade show partic… http://ow.ly/Gow2504ISir
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