The Fortune is in the Follow Up – 5 Creative Touchpoints – The fortune is in the follow up. Please, as a salesperson, how many times have you heard that? Yet, as aware as most of us are that consistent follow up does lead to greater sales, we often drag our feet and put it off. Granted, many of us have good intentions, we have great conversations, (especially at tradeshows) collect business cards and plan to follow up. But, once we return to the office and start sifting… http://ow.ly/eljg50392hD
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